The U.S. wants to ban Juul. Where is Canada on regulating e cigarettes? CBC News FDA temporarily pauses ban on Juul e cigarette sales The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune